One of our selling points when reaching out to restaurants and product-based businesses is the importance of their product photography and the role it plays on their marketing. We are a visually driven society now more than ever and it's the reason why Facebook paid about $1 billion for Instagram, the social media platform that turns your regular photos into filtered gems. Companies today pay thousands and yes, even millions of dollars to get their products shot at high end studios that ultimately are used to capture the imagination of the public, who's attention span is increasingly consumed by their mobile phones. And with today's advanced devices, more and more business owners are taking it upon themselves to photograph their own products. While some have found success this way, many end up using images that are below the industry standard which are highlighted by unedited elements that today's sharp consumers pick up in seconds.
Great food and product photography allows the graphic designer to integrate the photos onto things like flyers, menus, posters, business cards, social media banners, web backgrounds and countless other marketing tools. Ultimately, your product shots will serve to compliment everything you've worked so hard to create. It's what will dominate that first impression with your potential client. If they land on your website, the first photo they see could determine the next thing they click on. On a menu, a beautiful photo of a signature dish can turn that item into your most popular item, especially if it's as delicious as it looks. On Facebook, people are more likely to share that tasty treat if they've had it or if they find the image desirable. That storefront poster with the gorgeous model wearing your hip fashion is likely to draw in more foot traffic if the photo is sharp, colorful, and appealing.
We at Pacific Creative Studios encourage our clients to build the foundation of their marketing first with great photography. Our 10 years of experience in the field allows us to shoot on location and as a result, we end up eating a lot of very delicious plates. We arrive with lights, a DSLR camera and are ready to go within minutes. A good shoot can last anywhere from 2-4 hours, but the effect of the photos can last for years. Keep in mind that if you hire us, we can offer you our photography services but can also handle all of your graphic and web needs as well, making us the ultimate one-stop marketing shop and a powerful partner in today's highly competitive marketplace. We hope to hear from you soon!